Cytapex Bioinformatics: A fresh digital presence for an innovative startup by Educe Design & Innovation Inc

Some details

To launch a new online presence, Cytapex collaborated with ED&,I to redefine its content strategy, design language system, and customer experience. The goal of the engagement strategy was to define a content vision that differentiates the company, engages users, and helps audiences see the services in new ways. Echoing graphics that are used in the field of flow cytometry, the visual strategy was to enhance rather than… “compete” with the technical graphics and data visualizations applied within the services. For a highly specific audience in pharmaceuticals and research, the strategy maintains an easy logical connection between the “original” technical tools and the visual strategy, and also ensures a coherent and streamlined brand experience, strengthening Cytapex’s distinct look and digital brand presence. Synthesizing research papers into case studies to appeal to users’ aspirations and needs allows Cytapex to pull out and highlight key narratives, findings, value-adds, and differentiating factors, as well as showcase how their technologies are applied in real time scenarios.