Some details
A few years back, while employed at Nature',s Path Foods, I helped them launch a promotion for their EnviroKidz™ cereals line.
The EnviroKidz™ Gorilla Adoption Contest
EnviroKidz™ gives 1% of yearly sales to groups like Dian Fossey’s Gorilla Fund. In return, their group gave EnviroKidz 10 Gorilla Adoptions. The lucky winners would receive a newsletter and personalized correspondence about their
gorilla all year.