Content Marketing & Branding Work for Software Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the ruler of marketing and operations at a organisation that sells enterprise architecture software. We also propose training and consulting services in North America to completion our software.
Desired goal
What challenge were you trying to address with GoTo Marketers?
We needed to create a set of marketing capabilities very fastly from the ground up. When I came in, we didn’t have a marketing office other than sending out emails. We needed a organisation that could prepare the full breadth of marketing capabilities and also layer to meet the needs of a growing business.
Provided solution
What particular tasks were responsible for?
GoTo Marketers implemented a marketing automation platform for us. We use SharpSpring, and GoTo Marketers is helping us through the process of figuring out what tools we need. The automation method allows us to drive powerful marketing campaigns through the lead age process. We can now track accomplishment, which we couldn’t in the past.
The GoTo Marketers team also took over the treatment of our website completely. They help us with SEO and full creation. Their team is also working with us on branding. They have helped us cool our complete website and form a logo, among other design work. GoTo Marketers helps us program and form new events.
Was there a dedicated team?
We worked straightly with a project director and with the founder of GoTo Marketers, who prepared us with strategic direction. We also promise with a team of 10 on an as-needed basis. I don’t need a full-time designer or graphics individual owing they have a full staff.
How did you come to work with GoTo Marketers?
I had seen some of GoTo Marketers’ past work with other companies and talked to some of their clients who had been veritably lucky with them. In particular, there were some individuals who had promised with GoTo Marketers at multiple companies when they switched positions. This reiterate promisement showed me that they were a associate that knows their stuff and drives contact.
What is the terminal result of working with ?
Our ongoing promisement with GoTo Marketers began in February 2019.
Results achieved
What evidence can you share that demonstrates the contact of the promisement?
The most significant things we track are response time and turnaround time. It’s all almost business agility. The quantity of rework we’ve had them do for us has been very low, making the turnaround time low. 80% of the deliverables they’ve given us only needed a few less stylistic edits to get it out the door. They get it right on the leading time. Working with GoTo Marketers has allowed us to centre on our core competency of driving business.
How did GoTo Marketers accomplish from a project treatment standpoint?
GoTo Marketers is very good at meeting deadlines. I like the fact that they don’t prepare me with a deep level of detail in the fruit delivery program. I don’t need to see how they’re getting the work done, I just need to see the deliverables. They just take care of project treatment for us.
What is (from your point of view) the key factor to pay observation while intercourse with ?
In accession to their marketing expertise, these guys have a deep level of full age capabilities. They form full that we would anticipate activity experts to be producing.
GoTo Marketers has the full breadth of marketing expertise in-house. They’re able to put unitedly a marketing office that would layer from a tiny organisation or startup to a hundred million dollar enterprise. They’ve got the power to support the little guys and the big guys resembling.
What aspects of their work would you like to get improved?
No, they’ve been a big associate. When we’ve encountered little things, they’re veritably big almost taking feedback.
Do you have any advice for possible clients?
GoTo Marketers knows what they’re doing, hear to them. The best thing you can do is not discuss with them, owing 90% of the time they’re right.
