Harlans - Rebrand, SEO, SEM and Conversion Optimization Campaign by Gustin Quon

Some details

We helped Harlan’s offer a better experience to customers, resulting in higher top-line revenue and a growing market share online.

Harlan’s is now a Western Canada market leader, as they saw a massive jump in organic rankings for hundreds of key terms within 6 months. Within that same time frame, retargeting ads have been seen nearly 2 million times, and have directed thousands of viewers to their new

With over 75 years of content and miscellaneous design elements, it was important to determine what sort of presence they required now that their business was functioning online in a new marketplace. The content was developed to draw in customers in rapid sessions and a new look and feel set them apart from the current industry standards. Take a look at it! harlans.ca.

The new Harlan’s website is built to attract and convert leads. With a new clean design and a better product overview, customers can easily find their way around the site and have a great experience with Harlan’s brand online. Goal completions are monitored monthly, including account setups, emails requesting prices and information, contact form submissions, and click to call on mobile. Within 6 months, the number of sessions doubled with 311 goal completions.