Ongoing Digital Marketing for Private University
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I work in the marketing section of a Christian university.
Desired goal
What challenge were you trying to address with Gustin Quon?
We wanted to boost general brand awareness and increase student enrollment.
Provided solution
What particular tasks were Gustin Quon responsible for?
Originally, we touched Gustin Quon to aid an open-house occurrence we had in the spring. We were looking to drive commerce to those pages and influence nation to the occurrence.
Since then, they’ve helped us with a couple of other campaigns, including promoting some under-enrolled programs and booking new audiences for our fruit using Google AdWords and other online tools. They also have their own gate that provides a abstract of what’s going on.
Was there a dedicated team?
We have an account director on their side, whom I believe reports to Chris (Account Director, Gustin Quon). We’ve had dicsussions with both of them.
How did you come to work with Gustin Quon?
I have a friend who works for them, that’s how we got in touch. Initially, we tried out another organisation, but we weren’t very lucky with them. Based on our investigation, Gustin Quon was second on our list, so we opted to go with them for more advertising.
What is the terminal result of working with Gustin Quon?
We began working with Gustin Quon in January 2018. We’ve signed a slightly larger contract with them that will carry us through until next year. After that, we will review January and February to see where we rest.
Results achieved
Are there any measureable or plum results?
Since Gustin Quon began working with us, we have seen some excellent results. We were lucky with the traction and impressions generated by their leading campaign. Based on the leads we got, the conduct on the website looked promising. Unfortunately, we had almost a foot and a half of snow during the open-house occurrence, so the attendance was mean. Given the abominable weather, I assume this was as good as could be expected.
Every year, we track stealth applications and assimilate them with recruited applications. Stealth applicants attribute to those who come straightly through our website, with whom we don’t have a personal point of touch. On the other hand, recruited applications are made by counselors going to recruitment centers and high schools and actively having dicsussions with prospective students. This is the leading year we’ve had more stealth applicants than recruited ones—almost 30%–40% more.
How did Gustin Quon accomplish from a project treatment restpoint?
I’m lucky with the way they’ve managed the project. They have been collaborative, and we have good dicsussions via email and telephone.
What is (from your point of view) the key factor to pay observation while intercourse with Gustin Quon?
Their powerfulest point has been the technical side of things. Gustin Quon’s campaign metrics are far higher to those of other agencies.
What aspects of their work would you like to get improved?
They could put a bit more emphasis on the creative side. It’s the one thing that’s lacking in our relationship. Though, we do have those expertness sets in-house, so it hasn’t been a issue for us.
Do you have any advice for forthcoming clients of theirs?
It’s always good to set expectations from the onset and fix that everyone’s on the same page. This goes for any vendor.
