Some details
When we started working with Stonex, we discovered the following issues: gaps in their SEO, only three ranking keywords, bad website performance, poor messaging and stronger competitors.
As part of their strategic road map we prioritized which customers they were going to target, developed several objectives, created multiple tactics and drew up KPIs to measure the success of our marketing strategy.
Stonex’s brand
transformation included a logo tweak, website refresh, updated collateral and a new tagline: “Exceptional. Every step of the way.”Now, Stonex has stronger messaging, more targeted advertising, better customer experience, stronger internal engagement and a new lead nurturing program.
Within six months of rollout, Stonex was experiencing record sales. Last spring, they had their best two sales months ever and hosted their first-ever retail sales day. This was supported by local radio ads, targeted social media ad campaigns, outdoor signage and a successful live-on-location radio broadcast at their Stonex Woodstock showroom.
