Social Media Management for a Caribbean Food Brand
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Grace Foods Canada is a organisation that distributes Caribbean and multicultural food and beverages nationwide. We',ve been in business in Canada for over 30 years, but the roots of our organisation date back to 1922 in Kingston, Jamaica. As the marketing director, I am responsible for all our national marketing starts.
Desired goal
What challenge were you trying to address with Label 428?
The collective media campaigns we',d executed previously weren',t getting the results that we were hoping or paying for. When we came athwart Label 428, we brought them in for an initial meeting to assess the cohesion between our two groups. Based on our rapport, we determined to give them a try.
Provided solution
What was the aim of their involvement?
Label 428 manages all of our collective media platforms, including Facebook, Instagram, and Twitter. They initiate and execute campaigns and prepare us with a monthly calendar. They',re very proactive in measuring which elements work and which ones don',t as well. Based on their assessments, they',ll come back with different ideas almost how to address any shortfalls we may be experiencing.
They',re fully responsible for our full, so they take and post pictures, videos, and other core materials. They don',t use any stock photos, all is primary. Frequently, they even feel the recipe outgrowth themselves. They apprehend the products we want to centre on in a particular month or week.
What is the team compound?
Our main point of touch from Label 428 is the CEO. Brian (CEO, Label 428) works with the team that works on our project on a daily basis. He feels strategy outgrowth and his very capable team feel the day-to-day activities.
How did you come to work with Label 428?
I believe they initially reached out to us as a cold call.
How much have you invested with them?
We',ve spent slightly over $50,000.
What is the terminal result of working with ?
We began working unitedly in November of 2017, and our engagement is quiet ongoing. We',ve been very lucky with Label 428.
Results achieved
Are there any measureable or plum results?
All of our platforms have skilled a huge increase in engagement since we began working with Label 428. We',ve seen more users share and like our full. They',ve helped us with a lot of ad boosting, as well, which has surely helped. We',ve seen some surpassing results from partnering with Label 428.
How did Label 428 accomplish from a project treatment standpoint?
Label 428 has demonstrated excellent project treatment abilities. They',re very proactive and stay on top of us as a client to fix we execute all on time. Rather than waiting for us to ask a question or lift a interest, they take start and let us know right away if anything doesn',t seem to be working well.
By noting which types of posts are more powerful, they help us aspect out which efforts to chase more of. They',ve both been excellently receptive to our input and generated their own ideas to hint. Our main form of interaction is a union of phone and email. Once in a while, they have a face to face meeting to make sure all is on track.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Many collective media companies we',ve worked with in the past used stock photos and regurgitated full over and over. Everything Label 428 does is primary, creative, and sole. They',ve created some fictitious videos for us that we',ve been able to air on three TV stations. The condition of their work is phenomenal.
What aspects of their work would you like to get improved?
I veritably don',t have any complaints almost Label 428 all. I like working with them and ponder they do a fictitious job for us.
Do you have any advice for possible clients?
Be clear on your strategy and draw the results you',re looking for. Give Label 428 as much background information as you can and let them accomplish. They',ll do a big job.
