GREATER VANCOUVER ZOO by Magnolia Marketing Communications

Some details

Challenge: Seeking to raise brand awareness and build relationships with the local community, the Greater Vancouver Zoo recognized the need to reengage their existing social media channels, Facebook, Twitter and Instagram, to raise brand awareness and build community relationships. The Greater Vancouver Zoo lacked a clear social media strategy stipulating appropriate account usage related to audience and content. Their goal was… to change this and utilize the social channels to grow visitor numbers, improve brand image and raise awareness into the zoo’s commitment to conservation and animal wellness.