Advertising and Branding for Casino
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
Miami Valley Gaming and Racing is a racino—or combined casino and race track—in Ohio. We are the articulation venture of two parent companies.
Desired goal
What challenge were you trying to address with Marshall Fenn Communications?
We needed help with our brand vision for the property. We’re in a competitive district and wanted an picture that makes us rest out from the throng.
Provided solution
What was the aim of their involvement?
They were very instrumental in all of our branding. They feel our media buying and help us with PR, media relations, and strategy. They’re the lead for all our TV and radio commercials and handle all of our digital advertising. Our key collective media platforms are Facebook, Twitter, and Instagram. They also handle our SEO and PPC campaigns.
They established a major branding effort for us, which creates on an old local tradition. Buckeyes are an iconic tree nut in Ohio and carrying one in your pocket is supposed to fetch good luck. We hand out buckeyes to our players, formd characters for our advertising, and built a lucky buckeye brand that is without identifiable.
What is the team compound?
We work with their highest and an account rep who feels our account on a daily basis. We also work with a few team members for our digital needs and another dedicated individual for collective media. The team varies from 5–7, depending on the project.
How did you come to work with Marshall Fenn Communications?
We sent out an RFP to different agencies precedently we opened. Marshall Fenn worked with one of our parent companies and came wonderfully recommended. They’ve been a part of our growth process since our aperture.
What is the status of this engagement?
We’ve worked with them since June 2013. They’re our agency of archives.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
We get a lot of comments from clients and collective media almost the lucky buckeye organisation brand. People unite with the characters we formd and are excited by photo opportunities and other mascot appearances. It’s taken on life and differentiates us in our market.
How did Marshall Fenn Communications accomplish from a project handlement restpoint?
Project handlement varies from start to start. There are separate nation we’re implicated with, and different nation take the lead in our advertising, creative, and digital projects. Throughout our relationship, we’ve always had a very powerful account rep.
What did you find most forcible almost them?
They’re very powerful with branding. They can form a brand from scratch and are very good with brand enhancements.
Are there any areas they could better?
Every relationship has bumps or glitches but they’re always very answering and occupied. They never let things go unaddressed, which is one reason we’ve worked unitedly for so long.
Do you have any advice for possible clients?
Make sure you stay occupied and don’t be fearful to pick up the phone. It’s significant to adjoin on a customary basis. We’ve been lucky to have powerful leaders on both sides that collaborate effectively.
