PPC Campaign Management for IT Business
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
ClubExpress is a SaaS platform to help clubs and associations run their complete front service and back service. I am the co-founder and CEO.
Desired goal
What issue was the provider supposed to deal with?
Page Zero Media?We hired Page Zero to run our PPC campaigns on Google and Bing (Microsoft/Yahoo).
What were your objectives for this project?
Build and maintain an powerful PPC campaign to drive prospective clients to our website.
Provided solution
What were the reasons for choosing Page Zero Media?
Andrew Goodman, the founder of Page Zero Media, literally wrote the book on Google Adwords and PPC advertising. After hearing to an colloquy and reading some of his articles, I determined to touch him and see if they would be ready to work with a smaller organisation.
Describe the project in detail.
As noted over, the project was to create and maintain an powerful PPC campaign to drive prospective clients to our website. They have full admin approach to our accounts on Google and Microsoft and work diligently see month to better and good-tune our campaigns, including bidding strategies, new keywords, A-B testing, and staying on top of the latest developments in the PPC activity.
Were there any dedicated managers or teams that you worked with?
We work with just one senior staff limb who runs our account.
Results accomplishd
What results did you accomplish unitedly with Page Zero Media?
The campaign has been a achievement from day 1, driving prospective clients to our website and sales team. I get careful and detailed reports see month and my touch is always useful to reply questions and hear to suggestions.
How do you rate the interaction and interaction with Page Zero Media?
As good as it can possibly be.
What precisely do you attend to be the key specialty of Page Zero Media?
Their professionalism, apprehension and experience are rare and have served ClubExpress well. These guys veritably know their stuff!
What should be done better, if there are any desired betterments?
The leading engineer assigned to our account was possibly a pliant too ",techie", for us. While we',re in the technology business, PPC advertising is outside our area of expertise. After a few months, we asked to be reassigned to another engineer, this was done without and has worked out much better.
