PPC for Nuts Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
We are a third-generation family business. Our business comes through our website, and we have excellently a submissive following. Through the years, we have grown to almost 3,000 products ranging from nuts to dried production, seeds, chocolate, and spices. That is basically it in a nutshell.
What is your position and responsibilities?
I am the CEO.
Desired goal
What business challenge were you trying to address with Page Zero Media?
They veritably helped me to grow this business. We were a tiny organisation with not much income. I was one of the leading companies that determined to centre on PPC [pay-per-click] on Google almost 2004. Their CEO was an expert in the activity, so I wanted his help to handle our campaigns.
Provided solution
Please draw the aim of their involvement in detail.
Page Zero Media granted pay-per-click handlement for Google and Bing. They needed to get my campaigns organized and gainful.
How did you come to work with Page Zero Media?
In 2002 or 2003, I read one of the leading books out almost advertising on Google, written by Andrew Goodman [the CEO of Page Zero Media]. I reached out to him and determined to promise in 2004.
Could you prepare a perception of the size of this start in financial provisions?
We bestow more than $1,000,000 annually.
What is the terminal result of working with ?
For 10 years, they helped us grow our business, but we do not work with them right now. We brought our PPC handlement work in-house recently. Since we are larger, it makes more perception to handle these campaigns internally.
Results achieved
Could you share any statistics or metrics from this promisement?
We ended up edifice a solid business and much of that was from paid search. We did it rationally and economically. We were so soon in the game that it was much easier back then. While working with them our business grew by a factor of 40. They were not solely responsible, of order, but we did it very profitably.
I began doing online advertising in 1999, the atmosphere was brand new and not competitive, our cost-per-acquisition was excellently low owing it was so soon on. Actually, I was paying five cents or one cent a click. What happened was that, through the years, things got more competitive and so our cost-per-acquisition verity went up, but we were quiet able to handle it very profitably.
What distinguishes Page Zero Media from other preparers?
I know their team very well, and have spent a lot of time with them through the years. I am a resistent guy to satiate, and was managing this business myself. Then, I brought them on board to take on this area. It is a real testament to them that we worked unitedly for 10 years. I',m not easy to delight.
Page Zero Media pays big observation to detail. Andrew did not straightly handle my account, but he was quiet very implicated. He is a very keen man. He did not just toss us to some kid who did not know anything. He was very implicated in bidding and performing the daily certain minutiae, which is rare these days.
Now, we are doing all in house. But, anew, they paid a big deal of observation to all the details. The account handler that we were working with at Page Zero loved his work. He was always on top of things, he would plow through the work, he was very answering, and he had a vested interest in our business. Overall, it was a very good experience working with them.
Is there anything Page Zero Media could have improved or done differently?
At the commencement of this activity, a lot of the work was done by humans without automated bidding tools. They just sort of experimented. I am sure they use automated bidding tools now, but it would have been nice to localize some of those tools when we partnered unitedly.
