Some details
CKUA is a music, arts, and cultural institution in Alberta. Primarily known for its radio station, over time CKUA has grown to become more than just a radio station – producing podcast content, video content, written content and more. Their old site did not allow the organization to effectively publish this content, or organize it in a manner conducive to discovery.
We designed a built a robust, custom
WordPress site that has a host of innovations and technical features. This includes fun items, like an automatic colour-coding system wherein the background of the home page changes colours based on the category of the featured story. It also includes an action-based navigation, inviting users to Listen (all content related to audio), Watch (video), or Read (written), and uses an innovative discovery interface that maximizes content excerpts to optimize engagement. In the background, we built out an integration with their streamer as well as their multi-source technically complex playlist data, which automatically updates the history of items played on the radio station and auto-links to purchase on Spotify, Apple Music/iTunes, and Google Play. An interactive radio schedule, associated hosts &, show content, events, and Campaign Mode (which allows CKUA to check a box and load a completely different home page, optimized to capture and track donations, during their fundraising drive) round out the key features.
