Some details
Akribis Leather is a custom toolbelt manufacturer that have sold their belts around the world to Tradesmen looking for a product that will work as hard as they do.
Project Goals
Akribis needed a robust digital marketing e-commerce strategy to drive sales across the world as their production ramps up.
Our Solution
We build a dynamic funnel via Facebook marketing that
captured prospecting customers as well as ensuring returning users were linked with the products they needed.We linked product catalogues that dynamically pull product views linked to each individual user to drive purchases. Through direct Google Tag Manager implementation, core audience building and lookalike segmentation through a dedicated funnel, we maximized their sales at minimal ad spend.
The Results.
Since coming onboard and advertising with Akribis Leather we',ve consistently delivered an amazing 5,000% return on ad spend through targeted digital measures. The ROI continues to climb as we develop core audiences that relate directly to the brand',s value proposition and product. We',ve also succesfully driven product launch events through digital ads where products have sold-out in 6 hours or less for every launch we',ve worked with them on.
