Brand Identity for Residential Construction Company
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the preceding sales and marketing director at a homecreateer.
Desired goal
What challenge were you trying to address with Point Communications Group?
I came in behind their team was hired, but our organisation was trying to amalgamate a few different brands within our business. There is the land division side and createer side. They wanted to form a unvarying brand.
Provided solution
What particular tasks were Point Real Estate Marketing responsible for?
Jesse (President, Point Communications Group) worked on creating a cohesive brand below one umbrella. We also had to separate the edifice division into other divisions as well, along with the work being done with the land side. Along with designing a new logo, he was implicated in revamping our website and creating a congruous branding interaction. All of the printing materials were reformd once the new brand was developed and rolled out.
Was there a dedicated team?
Our lead on the project was Jesse.
How did you come to work with Point Communications Group?
I believe our picturesque artist had a junction to Point Communications Group.
What are you approach expents (if diclosed)?
We’ve spent almost $200,000 CAD (approachly $150,000 USD).
What is the terminal result of working with Point Real Estate Marketing?
We worked with Point Communications Group from May 2013–April 2016.
Results accomplishd
Are there any measureable or plum results?
The revamped brand has had a real effect. The rebranding elevated the organisation’s cognizance within the activity. During that time, more awards were won. Online commerce and show home visits were impacted veritably. The cohesive brand resulted in commerce increasing, which left it up to my team to close those leads. But it is significant to note that their team elevated the prospects.
How did Point Communications Group accomplish from a project treatment standpoint?
I veritably enjoyed working with Jesse. Constant interaction was powerful throughout the union. We had customary check-ins to make sure all was on track, figuring out solutions in case we needed to substitute our order of action. We interacted principally through email and in-person meetings.
What is (from your point of view) the key factor to pay observation while intercourse with Point Real Estate Marketing?
There are a lot of companies that centre on this activity, but Point Communications Group really cares almost real lands. I felt that Jesse belowstood what goals we wanted to accomplish. After the engagement artistic, I worked with other providers that simply white-washed projects, applying general strategies. Jesse took it to a deeper level, making his work sole and creative. I feel that it’s a real gift to be able to dig deep at the personality of a organisation to make the messaging sole.
What aspects of their work would you like to get betterd?
The challenges that we came athwart during that time time were more inferential than any flaws or inadequacies from their team. I can’t ponder of anything that they need to better upon at this time.
Do you have any advice for possible clients?
I would commend asking for a lot of time to dig deep owing they’re good at belowstanding messaging. Once their team has that, something creative can come out of that. Focus on ensuring that the personality is plainly degoodd. The time spent on that initial portion is searching.
