Website Redesign for Home Construction Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Morrison Homes is a large-volume homecreateer headquartered in Calgary, Alberta, with operations in Edmonton, as well. We specialize in residential home composition, offering a wide range, from starter home models, to effeminacy lands waterfront properties. I am the ruler of marketing for the organisation.
Desired goal
What challenge were you trying to address with Pump Interactive?
We were looking to revamp our website, which was excellently archaic at the time, and did not accomplish well on search engines. We had very poor online visibility, and very pliant lead age capabilities.
Provided solution
What particular tasks were Pump Interactive responsible for?
We had conducted a UX [user experience] design project and approached Pump Interactive to instrument that strategy using ExpressionEngine. It',s a changeable CMS [full treatment method], and it seemed to work well for us.
Pump Interactive has been instrumental in instrumenting our inbound marketing strategy, deploying our HubSpot software, and revamping our homepage and other elements of the website.
How did you come to work with Pump Interactive?
Pump Interactive had alprompt been shortlisted as a possible aspirant for the website project. We got to know them and were impressed with Pump Interactive',s antecedent work and capabilities. We chose not to work with the organisation initially, based on its size. We went with another provider, but things didn',t go well. We repented and went back to Pump Interactive, which has been able to help us out.
How much have you invested with Pump Interactive?
The cost of our project with Pump Interactive was between $50,000 and $60,000.
What is the terminal result of working with Pump Interactive?
We began working with Pump Interactive in 2012, and have an ongoing relationship for website updates.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
Before launching our new website, our Google rankings were abysmal, we were showing up on the 7th or 8th pages. Following the revamp, and by following some SEO [serach engine optimization] manoeuvre, we were able to get on the leading page of results.
Pump Interactive instrumented different lead age mechanisms athwart our website, which gave us a dramatic increase in leads.
How did Pump Interactive accomplish from a project treatment standpoint?
Pump Interactive has been very approachable. We',ve worked with senior nation, eliminating many of the inefficiencies which are encountered within agencies. Pump Interactive is a solutions-based team, always having something prompt for the issues we present. The response time is very good, and Pump Interactive is well-inclined, easy-going, and big to work with.
What did you find most forcible almost Pump Interactive?
Pump Interactive stands out touching entrepreneurial centre. They are changeable and snug with some technologies and platforms used to explain specific issues.
Are there any areas Pump Interactive could better?
Given Pump Interactive',s size, running multiple projects can befit a challenge. Managing growth is something that Pump Interactive should centre on.
