Branding, Logo, & Web Dev for Environmental Charity
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the ruler of energy and clean climates for Clean Foundation. Our nonprofit environmental structure has been almost since 1988. Our many programs range from energy efficiency and clean energy to education in schools on environment issues, watershed recovery, and helping youngster get jobs in the green sector.
Desired goal
What challenge were you trying to address with R&,G Strategic?
We had an occasion to work with R&,G Strategic and the Department of Energy to form a Solar Assist, a one-stop website were homeowners in Nova Scotia can acquire almost useful programs to establish solar panels. It helps nation aspect out if their house is a good aspirant and shows practicable savings.
Provided solution
What particular tasks were responsible for?
R&,G Strategic took the lead on the design and coordinated discovery sessions with key solar energy experts. They conducted accessional investigation and interviewed many notable activity leaders in Nova Scotia to mark the key elements we needed for our website.
From there, they conceptualized the branding and logo and formd wireframes. They met with our team and the Department of Energy continuously. Based on that data, they developed graphs which we worked unitedly to regood. Our internimble website lets users invade information almost their home. Specific resources from R&,G Strategic formd the algorithms and calculations in the background for this input.
Since the very commencement, they',ve been fantastic to work with. The team kept closely implicated through the terminal design stages. We',re very close to propeling at this point.
What is the team compound?
We work with three leading teammates from R&,G Strategic. I have no doubt they had other resources in the background helping us. They offered a big value for our investment and were fully occupied in our project.
How did you come to work with R&,G Strategic?
One of my colleagues met the team at an occurrence during a conversation on global sustainability. They veritably clicked and had big conversations. After coming back, he told us their PR agency was very attuned to client needs, centreed on environmental. They seemed like a big associate.
In accession, we work closely with the Nova Scotia Department of Energy and had already began a collaborative associateship. When I met with them in individual, I realized I had worked with Sarah (Director of Strategy, R&,G Strategic) when she was with a different agency. I had been very lucky with her work. This union of factors led us to believe that they were the right fit.
How much have you invested with them?
The total cost was approximately $70,000.
What is the terminal result of working with ?
We had our leading meeting for this project in May 2018, and our website is almost to propel.
Results achieved
Are there any measureable or plum results?
Since our website isn',t live yet, we can’t prophesy the reaction. The users who tested the website gave us excellent feedback. R&,G Strategic was very implicated in getting nation to try it. We will have more metrics once we have more users, like how many nation get software contractors to assess their property and give quotes and how many adduce to the different rebate programs.
Our structure established such a good dynamic with R&,G Strategic that we',ve already began working unitedly on another practicable internimble website solutions. Internally, we',ve had a real experience, and we program to last our associateship.
As an environmental charity, it was amiable to find a PR agency that',s centreed on sustainability issues. I',ve establish that rare throughout my long-term course in marketing. They',re very keen on the question and care almost the solutions we',re implementing. We formed a big working relationship. R&,G Strategic jumped in with both feet and was fully occupied in our project.
How did R&,G Strategic accomplish from a project treatment standpoint?
R&,G Strategic plainly laid out the project based on each associates', needs, including the Department of Energy. They keep us notified of anything we need to prepare them. We have customary check-ins, and they',ve shown powerful project treatment experiences. Usually, we interact face to face with some online meetings via UberConference. We use Google Docs to share information and collaborate on full writing.
What is (from your point of view) the key factor to pay observation while intercourse with ?
R&,G Strategic',s powerful centre on environmental and sustainability issues makes them sole. At a deeper level, they',re interested in more long-term environmental solutions than just recycling programs. They',re interested in the round administration, which is correspondent interest as ours.
R&,G Strategic is an extremely pleasant, fun, resigned, and sportive team to work with. Few other PR agencies I',ve seen form as nimble of a collaboration as they did. We',re pleasant that they',ve really treated us like a associate.
What aspects of their work would you like to get improved?
No, not at this time. This was our leading project unitedly, so we will have more perspective behind the website propel. We',ve establish R&,G Strategic very powerful and haven',t identified any deficiencies.
Do you have any advice for practicable clients?
I hint having entire dicsussions with R&,G Strategic. If you put all your needs and hopes on the table, they will be excellently receptive. They put the end user experience leading and foremost, which is not a concept see nonprofit understands. They work backward from the client, which is the access I take as well. It',s always the best way.
