Some details
Since 2006, YYoga has been supporting people’s commitment to whole health and can be credited for helping make yoga in Canada mainstream. Our relationship began when they realized their rapid growth required them to streamline architecture and design for their web experience.
When it comes to building websites, there are two general approaches. The first is to use a ready-to-go template, which allows anyone - regardless
of skill level - to edit imagery, colours and copy to suit their business. Think Squarespace or Wix. The downside? They have very limited functionality, and they look the same as every other website out there.On the other end of the spectrum is a fully customized website. These are built bespoke to meet the unique goals of a business, and allow the brand to shine through completely custom design. The downside here is upfront cost and time, plus the development skills required to make changes later down the line.
However, there is a third option - a custom website built with reusable design ‘components’ which can then be assembled by anyone like lego to create new content without any development skills. Our preferred method for this case.
The result was an extremely powerful landing page builder which allowed Yyoga to create their own experiences without breaking the integrity of the overall design. This rapid deployment lets Yyoga test and learn at break-neck speed, then react to the market almost instantly.
It may not sound like it, but that’s magic in the world of marketing.
