Some details
The Challenge
Centura was seeking to develop its web presence on a national scale, achieving this by uniting its regional distribution centers on a single website while adapting to local differences. The site needed to present the entire range of products, which varies from one region to another, and to offer personalized services to multiple markets with different needs: consumers, retailers,
installers, architects and designers.
The Results
The foundation for Centura’s digital strategy is now an elegant, completely bilingual website. The site dedicates considerable real estate to graphics to better display the products. Much more than just an online catalog, its advanced features exhibit the quality and diversity of the product offering while complying with the operations of each department. With advanced customization possibilities, the website has enhanced its response to various clienteles — retail buyer as well as professional — and delivers to each of them a specific message. This new, evolving platform will soon include a blog, a regional news section and e-commerce features.
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