PR & Marketing for Global Automotive Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m a corporate interactions director at an automotive organisation.
Desired goal
What challenge were you trying to address with Strategic Objectives?
We were trying to get more out of our sponsorship activities and target a new hearers. We worked with the automotive journalism, but we didn',t converse to the mainstream journalism, so we began looking for a organisation to help us find a new tone to share our stories.
Provided solution
What particular tasks were Strategic Objectives responsible for?
First, they sat down with us and tried to unite what the issue was and what business needs we had (our goal is to sell cars). After brainstorming their ideas and strategies with us, they identified one strategy and worked with me on developing key messages and setting the goals for KPIs. After that, they implemented the strategy. They did a fantastic job guiding the process and attractive their team members. They last to update us on the new opportunities and let us know when the issues arise and what solutions they',ve come up with.
Was there a dedicated team?
I usually work with three members of their team.
How did you come to work with Strategic Objectives?
I come from an agency experience, so I knew of some agencies. Strategic Objectives went over and over in provisions of doing investigation and proposing some ideas we hadn',t reflection of, so we determined they',d be a good fit.
What is the terminal result of working with Strategic Objectives?
We began working with them in July 2018 and the relationship is ongoing.
Results achieved
Are there any measureable or plum results?
They',ve overachieved the KPIs that we set for the campaign, and we have more media coverage coming in.
How did Strategic Objectives accomplish from a project treatment standpoint?
They',re very organized and someone from their team is always useful to reply our questions. They have a reflection-out agenda and they always pursue up, implementing anything we',ve discussed.
What is (from your point of view) the key factor to pay observation while intercourse with Strategic Objectives?
They',re very easy to work with. They',re kind, strategic, and very creative. They have big ideas and a real posture.
What aspects of their work would you like to get improved?
I can',t ponder of anything. They',ve met all of our expectations.
