Some details
Rapala is a speciality sports fishermen’s store, crafting high quality, lures since the 1930s.
In a hyper-connected world, a great product isn’t enough anymore. Rapala understood that if they wanted a lifetime customer, they needed to win their loyalty be apart of their fishing experiences. experiences.
The Rapala Mobile App was born – personal outfitter, to teach their customers how to become better anglers in
all water depths and weather conditions to catch almost any type of fish!The mobile strategy increased: engagement, customer lifetime value and brand loyalty.
Rapala was able to turn their customers into brand advocates!
*This app was designed under the strict Canadian pro-fisherman guidelines.