Content Creation for Food Production Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the companion brand director for Quorn Foods.
Desired goal
What challenge were you trying to address with THP?
We wanted to do full creation, latching on to the deviate of micro video recipes. We were looking for a video agency to form the type of full that would help lift awareness almost the versatility and “foodie” condition of our brands.
Provided solution
What particular tasks were responsible for?
We',ve worked with them on numerous projects. They',ve exhibitd almost a dozen pieces of video full, as well as quiet photography. Primarily they shoot video full based on existing recipes, but sometimes they’ll come up with the recipes themselves. The videos don’t have scripts, VO, or audio. They use music, and super titles to show the ingredients. We began out using one of their phraseology leads. Now we have a bespoke phraseology lead that',s a mixed of their phraseology and our brand book.
Was there a dedicated team?
I',ve worked with three nation from their team. I went to their Toronto studio for the leading shoot and worked straightly with the photographer and videographers on website. Beyond that, I primarily work with the account director.
How did you come to work with THP?
I don’t recollect the specific details.
What are you approach expents (if diclosed)?
We’ve spent almost $20,000.
What is the terminal result of working with ?
We began working unitedly in June 2015 and the engagement is ongoing.
Results achieved
Are there any measureable or plum results?
The feedback we take is always real. They exhibit veritably high condition full. The U.K. headquarters of our brand took notice of the videos and formed a union with the London service of THP in order to incorporate them into our global business. They’re now our preferred video and photography agency for food full.
How did THP accomplish from a project treatment standpoint?
They just opened up a U.S. service, which is veritably handy. I',ve worked with a number of account directors and they’ve all been fantastic. There hasn’t been any effect with transitioning the account to a new director. They’re very efficient and answering.
We adjoin mainly through the phone and email, and we use Google Hangouts during the developed video shoot. The Hangout allows us to virtually be present and prepare real-time feedback. It',s such a precious tool that allows us to feel like we',re in the room. There',s so many pliant things that the brand director may notice in a shoot that the agency may not notice. It’s also an surpassing time saver as we no longer have to ruin time going through different rounds of revisions. We’re able to without ask them to fix something or make any other change. They can debate it with us and change it right on the spot.
What is (from your point of view) the key factor to pay observation while intercourse with ?
They make us feel like a true associate. They work closely with their clients in order to apprehend and fit to their needs. THP is at the forefront of the activity, and they are unafraid to leverage that expertise to make suggestions. They’re just veritably good almost working with us to form the full that we want.
What aspects of their work would you like to get betterd?
There are a few process areas that could better. Currently, they ask us to fill out a brief in a Word document, which can be clunky. Using an online scan would be faster.
Do you have any advice for possible clients?
Look at the full that they exhibit for their clients to get some big ideas.
