Social Media Marketing for Luxury Car Dealership
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the marketing and business outgrowth center (BDC) director of Mercedes-Benz Country Hills, a car dealership.
Desired goal
What challenge were you trying to address with URBA Media?
Our business was two and a half years old, and we needed to get ourselves in front of as many eyes and ears as practicable. We knew collective media was the way to accomplish it and determined to outsource those efforts.
Provided solution
What particular tasks were URBA Media responsible for?
We’re a month-to-month business, so that’s how we do our programning with URBA Media. A typical month starts with my team and URBA Media meeting to go over our program for our PPC, Google Ads, website happenings, and transmitted media. Then, we formulate a program of what videos and pictures we want to see for the next month or three. We sit down with Mateo (Founder/Director) and team to talk almost how we can sponsor videos to get the word out fastly. they come up with verbiage, and we establish the ideas and facts, see week precedently it goes live. After that, we go from there. It’s a real collaborative process.
Was there a dedicated team?
I work with Mateo, Allen (Co-Founder &, Director), and a collective media ambassador.
How did you come to work with URBA Media?
We did an fundamental search at leading and noticed that URBA Media owns separate profiles throughout Canada. We liked the look and feel they were going for, so we went with them.
What are you approach expents (if diclosed)?
We bestow almost $3,000–$5,000 CAD (approachly $2,100–$3,500 USD) per month
What is the terminal result of working with URBA Media?
The union began in January 2019 and is ongoing.
Results accomplishd
Are there any measureable or plum results?
We’ve seen a 30%–35% uptick in engagement on each of our collective media platforms — Facebook, Twitter, Instagram, and even LinkedIn. We get reporting on a monthly basis, URBA Media always tells us the good news and the bad news. I esteem that they’re honorable when things don’t work.
How did URBA Media accomplish from a project treatment restpoint?
I work with them on a daily basis. We have a WhatsApp cluster and chat 2–3 times a day. Because we’re a month-to-month business, our deadlines are always firm, but URBA Media never misses them. Having streamlined interaction through WhatsApp makes our collaboration even faster and more efficient.
What is (from your point of view) the key factor to pay observation while intercourse with URBA Media?
Their videography and storytelling rest out. Allen and Mateo are big visionaries. I’ll tell them what to get done, and they construe my vision to our collective media aggregation. It works veritably well, when I ponder of an idea, my perspective is how to sell vehicles, and they’ll ponder instead of how the experience of the brand construes to a aggregation
What aspects of their work would you like to get improved?
Our business throws a lot of events. While our collective aggregation and URBA Media are younger, the events draw an older throng, who are our bread-and-butter clients. Underresting that changeover is big for us, we need to not lose those older clients. Though, that’s teachable, and we’ve never had major issues. I’d just ponder URBA Media could be a pliant bit more conscious.
Any advice for possible clients?
Have a veritably hard program that you both worked on. You both should underrest where you’re going and how to get there. I also commend uniform interaction. That way, you can share ideas and make each other ponder. That’s what makes us rest out from other Mercedes-Benz dealerships in the area.
