Some details
BACKGROUND
Outdoor Media Works offers a full spectrum of experiential marketing services, from sponsorship advertising to product sampling and content creation.
SOLUTION
Vicara Marketing built a new website for Outdoor Media Works using the popular open-source platform WordPress and a premium theme to manage the layout. The project began by converting the existing
WordPress website into a multisite network to facilitate the development and eventual launch process.The WordPress platform was chosen for its ease of use, versatile features and integration with third-party extensions. A security plugin was installed to secure the websites by stopping automated attacks and protecting against plugin vulnerabilities.
Since experiential marketing is all about creating an emotional connection, full page video backgrounds were setup to provide examples of how Outdoor Media Works has helped brands reach massive audiences at live events. A powerful WordPress plugin was utilized to create these video backgrounds that begin playback on page-load and include engaging transitions.
Elementor was utilized as the preferred page builder to create and manage all the content of the website. Page templates were created during the project to facilitate the design process. Additional plugins were installed and configured to setup the under construction page, create countdown timers and manage Search Engine Optimization (SEO) settings.
RESULTS
Vicara Marketing has helped Outdoor Media Works improve the effectiveness of its online presence with a redesigned website that clearly showcases the value of experiential marketing. The website has now become a new marketing tool that enables the company to promote branding opportunities at upcoming events for potential customers.
