Sophisticated automation in the background of a restaurant campaign (see description) by Pricewise

Some details

In Pricewise work it is what you cannot see that is important. This campaign for restaurant chain is not only automated, but it has quite sophisticated targeting logic running in the background. It also uses clever ",reservation psychology", which customers react to in restaurant setting.

• Only selected customers receive large discount on Steak. They can purchase Steak for 8 euro and bunch of

… loyalty points.

This reactivation offer is sent to those who have not visited the restaurant for some time and need to be reactivated.

The reactivation offer is also used in off-peak periods of low capacity

The clever psychology:

• In restaurant people ussually reserve a table. Here there reserve an offer by pressing the large button. This psychology makes customers being ",hooked", and commited to coming. Right after pressing the button an sms message is being sent to their phone confirming the reservation of this exclusive offer. Instead of booking a table they book an offer.

Result:

5% - 10% conversion rates