Some details
Founded in 1919 by Pius Gabor, and restarted after the War in 1949 by his sons Joachim and Bernhard Gabor, the German footwear brand Gabor has spent almost 100 years building a strong reputation for their comfortable, quality footwear.
Nowadays every year, Gabor sells nine million pairs of shoes to 5,000 dealers in more than 60 countries, with annual revenue surpassing €383 million ($467 million).
Gabor joined
forces with TechDivision GmbH, one of the leading Magento Solution Partners in the DACH region with over 40 in-house developers and official Magento Omnichannel Partner. Together they chose Magento Commerce 2.2 and Magento Order Management (MOM) to help them realize this ambitious vision. The future-proof and flexible solution met all of the brand’s key requirements: it seamless integrates into their existing IT infrastructure, offers a fast time-to-market and fair pricing, support for international growth, and maximum flexibility.Gabor would become the first brand in Europe to use Magento Commerce, Magento Order Management, and Magento Business Intelligence together to unify its inventory across owned stores, franchise operations, and multi-brand retailers. They implemented Magento Order Management (MOM) as middleware and a central data hub, with a Magento Commerce front-end.
MOM is well-suited to companies like Gabor, with a large number of brick-and-mortar stores or a huge network of retailers. Gabor used MOM as a stock management system, linking their existing IT infrastructure (ERP), with their physical stores and logistics. All stock information, orders, and order processing is centralised in MOM and forwarded to the appropriate channels using highly-configurable rules. And most importantly, all the relevant information is available in real time, online.
