Some details
28 American states operate with the judicial “three-strikes-law”, meaning that a person can be sentenced to life after three drug related offences.
With the new members of congress and its historically high diversity, the time was ripe Right? for targeting them with a campaign to create awareness and put the law on the agenda a thing of
the past.
The non-profit organisation behind the campaign, The Decarceration Collective, approached Granyon to attain high effect with minimum means. Based on telling the prisoners’ life story through engaging design, we created sharable content for social media to make the message go viral. The goal being that public attention would create awareness for the cause and hopefully make a judge reconsider an inmate’s sentence.
