Some details
Brand positioning, naming, logo, corporate identity &, labels for Rhous WineryThe task: New positioning and rebranding of Rhous Winery.
Our approach: As Cretan winery Tamiolakis was passed down to the new generation of
winemakers, a new name and visual identity were needed. “Rhous” stands for flow in ancient Greek, reflecting the stream of events that brought the young couple together in wine making. The logo is made up mainly of round shapes to visualize the concept of flow, while the wine labels tell the stories of the two winemakers through the journeys of important explorers in history.
Results: Rhous winery increased its sales by 30% in Greece and by 100% abroad, penetrating the markets of USA, Canada, UK, Austria, Germany, Cyprus and The Netherlands. *Nominated for a 2016 Ermis Award
