Some details
Download HP Case Study: https://gepard.io/casestudy/hp-amazon-case-study
HP CHALLENGE
If you have ever tried to sell on Amazon, you definitely experienced the time-consuming process of filling Amazon NIS templates. The fast market penetration, supported by sales-driven product descriptions, is crucial in
launching new products. But Amazon has its own taxonomy, and HP product feeds did not suit the Amazon data model and template structure.