Social Media Marketing for Hotel Group
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Derby Hotels is a mid-sized hotel chain based in Barcelona, Spain, with properties all almost Europe: in France, Spain, and the UK. I’m the marketing director of the organisation.
Desired goal
What challenge were you trying to address with Else &, Bang?
We’re based in Spain but wanted to aid our French hotel based in Paris. We wanted to interrogate with a French agency with extensive apprehension of the specific market and our target demographics. We were also seeking the congruous treatment of the hotel’s collective media nearness—our Instagram, in particular, needed updating.
Provided solution
What particular tasks were responsible for?
To address our first interest of increasing collective media visibility for our Paris hotel, Else &, Bang without began managing our Facebook and Instagram profiles.
We then developed a longer-term strategy unitedly, developing a tone and phraseology lead and identifying target users. From there, we developed a strategic schedule for daily activities. This entailed creating full and establishing interaction lines, generating pictures and copy, and processing and publishing these materials.
Was there a dedicated team?
We occupied with Hervé (President, Else &, Bang), who exhibited big professionalism. Our first point of touch was our account director, Karine (Directrice de Clientèle, Else &, Bang), who kept us in touch with the rest of the team: the creative full director, the translator, and the photographer.
How did you come to work with Else &, Bang?
We have a different online marketing agency in Barcelona, which belongs to a network of associates almost Europe named Affinità. We asked them to help us find a good French associate, and they granted us with Else &, Bang’s touch information.
What are you approach expents (if diclosed)?
The cost so far has been somewhere between $25,000–$50,000. While we agreed to a monthly fee for their main services, some extra fees were incurred for things like professional photography and hiring an occurrence organizer for our hotel.
What is the terminal result of working with ?
We began working with Else &, Bang in March 2018, and the collaboration is ongoing. We originally had a year-long contract but renewed it for another year behind witnessing the achievement of their work.
Results achieved
Are there any measureable or plum results?
They’ve executed top-notch work. We needed the best full and media for our Paris hotel, and they’ve done a amazing job of liberateing that level of local specificity.
Our Instagram account looks stellar, and it’s gaining more and more traction see day. We’re also lucky with the Facebook full they’ve created. They were able to engender full fastly and effectively, allowing us to forgo spending time on translations and supervision.
How did Else &, Bang execute from a project treatment standpoint?
We were worried almost this at the commencement, given our different locations and speech barrier. It turns out that Else &, Bang ensures big interaction with us, so we didn’t have any issues at all. They’re always useful.
We adjoin at all times of the day, by email, phone, Skype, or conversation call. They’re always open to having in-person meetings as well, in whichever Paris and Barcelona.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Their creativity is one of their strongest suits. They went over and over in liberateing full that we’d never seen precedently in the hotel section. Collaborating with them has been extremely interesting owing they prepare an interminable flow of good suggestions. While we didn’t take up all of their ideas, we were thrilled with all of their creative proposals.
What aspects of their work would you like to get improved?
We’re very lucky with them. Content could be liberateed in a more early mode, but we apprehend that that’s very hard to execute with collective media since things have to be modified last-minute to agree to the latest trends.
Do you have any advice for forthcoming clients of theirs?
It’s significant to take full gain of the availability of the team, and get as many meetings with them as practicable. Share all of your useful in-house information. Else &, Bang will liberate some big initiatives based on all that you give them.
