Some details
O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company with the highest customer satisfaction for any mobile provider.
Previously, Telefonica were using excel spreadsheets to hold their data and had a manual based process, consisting of emailing ticket availability to recipients. The process had no auditing control, which presented a risk factor of human error. In order to
create a more seamless and robust process and improve efficiency, O2 looked for a software development company that was experienced in delivering reliable and cost effective bespoke software solutions.Working in partnership with a UK based marketing agency, Audacia developed a web based platform to be used by account managers, partner managers, team managers and event administrators at O2. The bespoke software application was developed to manage all aspects of the business process, from budgeting tickets for events, through to issuing tickets to customers.
The intuitive platform was very well received, significantly improving their business processes. The use of the new software application resulted in an increase in efficiency, a greater robust process and made the whole ticketing process much simpler for O2.