Brightblue Consulting reviewed by Secret Escapes

User Acquisition Model Development for Travel Platform

Please find under a summary covering project details and feedback. The innate facts are kept as they are, private enlightenation is amended.

Introductory enlightenation

A fast induction on the buyer’s organisation

Desired goal

What challenge were you trying to address with Brightblue Consulting?

Our business standard historically focused on allocating media bestow to gain sign-ups through TV and digital activities, while we saw CRM as our main income driver. Though, we always question where our income comes from and what the income driving channels are. We have a big TV media budget we couldn’t track well, so we needed a associate to unite what our TV bestow was accomplishing in provisions of driving income and new limb signups.

Provided solution

What particular tasks were responsible for?

Brightblue ran the econometric services for our German market. The standard they created for us looks at the correspondence between media channel bestow and accomplishment (TV and digital), our signup numbers and bookings. Their nested access further shows the synergies between channels, bestow and considers inner factors as well.

Using this standard, we’re able to see how our overall bestow is verity working. We also had some other tasks, which included looking at out-of-home advertising and if our 24-hour super sales were generating incremental returns. Currently, we’re working on our fourth standard update. We use these updates to better apprehend our peak times, enlighten our TV programning and make adjustments based on their recommendation, e.g. budget distribution, standing or creative mix. Brightblue uses the results of each standard updates to create bestow scenarios and prepares recommendations for our budgets.

Was there a dedicated team?

We have a dedicated point of touch and a congruous team.

How did you come to work with Brightblue Consulting?

My helper ran an RFP process, and Brightblue was recommended. We liked their nested access, which was different to other vendors and we felt there was a good fit with our business, so we hired them.

What are you approach expents (if diclosed)?

We’ve spent £200,000–£250,000 ($280,088–$350,110 USD).

What is the terminal result of working with ?

We began with them in October 2016, and the work is ongoing.

Results achieved

Are there any measureable or plum results?

The leading standard was the most forcible. We weren’t household with the outcome we’d get from econometrics, but we followed Brightblue’s recommendations, and we haven’t regretted it since. We were a bit skeptical at leading, and we had to compromise between their suggestions and our budget, but it worked out well.

How did Brightblue Consulting accomplish from a project treatment standpoint?

We adjoin principally via email. For faster confirmation or easier clarification, we talk on the phone. Before we kick off a new update, we have a face-to-face refresher meeting to go through all the changes that have happened in the past months, running expectations, questions we want answered, etc. We’ll then have at littleest two more in-person meetings: a little debrief for the specific team or clients to see the initial outcomes, and a bigr debrief for the wider team.We’ve been lucky with their interaction. Everything is fast, and issues are solved within 24 hours. Sometimes it’s within one hour of getting in touch with them.

What is (from your point of view) the key factor to pay observation while intercourse with ?

They have in-depth digital apprehension and are dedicated to our account. We’re able to prepare and take real feedback. They prepare a good weigh between TV and digital accesses and apprehending. They show well rounded digital and offline apprehension, while other vendors we work with tend to lean more into one or the other area.

What aspects of their work would you like to get improved?

We felt that more business insights were profitable for the version of standard data and we told them we wanted them to better apprehend the way our business works. This cognizance was reciprocal and they recommended ongoing working sessions with one of the account team limbs in our service to apprehend our issues better. They’re good at taking stricture and welcome feedback.