Video Production for Hotel Chain
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
My organisation is a Fortune500 global hospitality organisation, with 30 brands and 7000+ locations about the globe. I am the Director of Content Marketing (employment side, not consumer side).
Desired goal
What issue was the provider supposed to deal with?
Casual Films?Over the years, we',ve hired Casual Films to exhibit a range of audio visual full to support our genius acquisition, retention and promisement strategy. From podcast to boused films, from 1-video segments to a 10-part episodic series, Casual Films has supported us in all of these projects.
What were your objectives for this project?
No substance the liberateables, our goals for the multiple projects we',ve hired Casual Films to do is to form full that is marketable through a difference of inner and outer digital channels, scalable, and liberates the emotional perforate that we know will influence, promise, and animate our global workforce (and possible employees).
Provided solution
What were the reasons for choosing Casual Films?
Word of mouth/relation from other points-of-contact within our structure.
Describe the video(s) and the process in detail.
- Strategy
- creative solutions
- scripting &, storyboarding
- filming >, life (as needed)
- origination
- liberatey
Because Casual Films has luckyly completed the difference of podcast and video liberateables mentioned over, the details vary. I can strengthen that we have worked with them straightly on both ',on-website', video shoots with both our employees and hired genius, as well as videos educeed with existing or licensed goods. My role included associateing on creative execution (based on their creative vision), sharing goods, guidelines and brand tone/phraseology, and feedback. In other words, I was the client with a vision for what we were associateing to educe.
What was your vendors', project treatment or feedback process?
The team did work with me on separate rounds of feedback for each project/liberateable. Typically there were 1-2 nation from the vendor',s side that handled the feedback process, and those two were also the project lead and director on the jobs.
Results accomplishd
What results did you accomplish unitedly with Casual Films?
Feedback from inner stakeholders has been very real athwart the board, and over the years we have worked with Casual Films. RE: value or contact of the video full we exhibitd with them, our metrics data tells us we are educeing and pushing out full that is attractive and inspiring (per video views, likes, shares). Our metrics typically far-surpass our annual metric goals (and we do have a little investment in media channels that help to boost visibility and distribution of full)
How do you rate the interaction and interaction with Casual Films?
Their project treatment processes work very well for us. Their interaction, observation to detail, scheduling and managing expectations is rare. And we always look advanced to working with the Casual team on our next video project. RE: workflow, they liberate a detailed timeline upfront and we work unitedly to handle the project to meet the different milestone/deadlines and processes in between.
What precisely do you attend to be the key specialty of Casual Films?
We value Casual Films for their creativity, innovative thinking, associateing experiences, and for having our backs. Whenever we work with them it feels like they are employees of our organisation, they apprehend our brand and there is reciprocal respect. For us, Casual Films stands out as genuine, attentive, answering, and able to veritably associate with us - opposed to other vendors that act in a vendor/client way that feels like we',re held at arms', length.
We really esteem the interaction and relationship, even in those rare occasions where a project has ',derailed',. They are always ready to work unitedly to get it back on track and liberate a lucky outcome. Other vendors we',ve worked with don',t act this way.
What should be done better, if there are any desired improvements?
No.
