Some details
http://citywirerealstories.com/
The issue
Robeco are a leader in ESG investing. It is within their business DNA. They required a solution that demonstrated their commitment to ESG investing and encouraged users to engage further with Robeco and their annual research.
This solution had to work across multiple markets and focus around ‘story telling’. How is the investment landscape changing and what role does ESG play within it
The solution
Citywire built a brand called ‘Real Stories’ in conjunction with Robeco. Through a series of videos and written articles Real Stories demonstrated how ESG factors have impacted investment in various sectors. The content was distributed in a staged manner via the Citywire channels resulting in over 5,000 unique users engaging across various wholesale markets