Some details
Yorkshire Sport Foundation believe in the power of sport and physical activity to change people’s lives.
Brief
West Yorkshire Sport and South Yorkshire Sport required a new brand identity and website for the newly formed Yorkshire Sport Foundation. The identity needed to embody the organisation',s vision and values and engage with their target
audience.Strategy
The West Yorkshire Sport and South Yorkshire Sport logos are captured in the all new Yorkshire Sport Foundation branding. The formation of the triangles in the logo recognises each of the three sports bodies.
This formation is not only symbolic of the unification but its combination subtly forms the letter ‘Y’ for Yorkshire, the unifying element for both the old and new brands.
Results
Clearsilver’s creative team designed a new suite of logos and produced a comprehensive set of brand guidelines to ensure consistency and clarity across all materials.
The guidelines outline how and where certain logos should appear, use of photography, colours, fonts and how the brand icon can be used in isolation or as a watermark.
We also produced a set of branded stationery, event invitations and programme for the brand launch event as well as a completely new, fully responsive website.
