Some details
Harewood House, built in the 18th century, is one of the finest Treasure Houses of England. Visitors can enjoy exhibitions of contemporary art &, more.
Brief
Working to a very tight deadline, Clearsilver was appointed to deliver region-wide PR, social media and design-for-print for ‘A Victorian Christmas at Harewood’, Harewood House’s first Christmas exhibition in five
years.Strategy
With time of the essence, we drafted our plans for an exclusive media event, a festive photo-call, social content, and penned our invite-list for suitable bloggers and online influencers to review the event. With lots to talk about, a full press release and event listings were written, and we hit the phones to make sure we could deliver. And deliver we did!
Results
Four days into the House being open to the public and we’d secured over 10 minutes of BBC and ITV broadcast coverage, two front cover magazine features, editorial spreads, numerous online mentions, local and regional radio interviews, and an abundance of ‘what’s on’ listings.
More importantly for Harewood, there was a surge in web traffic and a spike in social engagement which converted into bookings.
