Some details
The challenge
Better Health Insurance Advice are a regulated health insurance broker based in Bournemouth. As a specialist broker, they offer free advice and a review of your existing health insurance policy. They work with the four leading health insurers who together represent 90% of the UK health insurance market.
We partnered with BHIA to help launch their completely new brand offering to the
health insurance market. As a completely new brand, all content, assets and materials had to be created from scratch and a strategy to drive sales and growth had to be defined and implemented.The solution
Working closely with the Better Health Insurance Advice team, we established the needs and requirements of health insurance customers. This research helped to inform the design and build of a new website, articles and guides, and a multi-channel digital marketing campaign.
