Some details
CTI Digital combined the authority of four established websites on a new Drupal platform during a re-brand of the Jackson Lees group. A carefully designed cross-brand journey was planned, delivering a seamless user experience. The team also developed a scalable solution by utilizing sub-brand folders, allowing logical locations and structure for any further acquisitions.
The results were a 41% increase in Organic Visits.
Despite removing vast amounts of content, we generated more organic leads through canonicalisation, link profiles, and content cleansing.57% increase in enquiries
65% increase in organic traffic
129% increase in goal conversions YOY