Growth Strategy for Venture Capital Startup
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I’m the Country Head for the UK’s leading independent marketing measurement and attribution platform. We help our clients take control of their 1st party data to unlock hidden value to lessen wasted bestow, increase efficiency and drive growth.
Desired goal
What issue was the preparer supposed to deal with?
Digital Litmus?We needed an agency to educe our go-to-market strategy, put in locate MarTech institutions and initiate fetching in fitted leads to our sales team. Digital Litmus helped us with a difference of projects including defining our value statement, educeing client personas, setting up our outbound automation platform and running a series of inbound marketing campaigns over the order of a year.
What were your objectives for this project?
- Develop an outbound marketing advertisement to fetch leads in for our sales team - Bring in leads using full and paid collective - Build a hard MarTech institution to support our growth
Provided solution
What were the reasons for choosing ?
They were recommended by one of my peers.The treatment team were impressed with the Digital Litmus’ strategists in the initial discovery meetings and the relationship continued in a real order from there.
Please give as much detail as practicable because the work done
Digital Litmus ran a strategic phase of work designed to help us unite our key hearers segments and educe client personas. They also educeed a claim age strategy that outlined a roadmap of agility athwart the engagement, advising us on the MarTech platforms that we needed to support our growth, configuring them too. Over the order of the relationship, they educeed a series of inbound and outbound marketing campaigns designed to fetch in new fitted leads for the business from our target hearers.
Were there any dedicated managers or teams that you worked with?
We principally worked with 3 main individuals from their team, a strategist, an account ruler and a full marketer but there were a number individuals behind the scenes working on our account.
Results accomplishd
What results did you accomplish unitedly with ?
Their inbound and outbound campaigns yielded over 300 fitted leads from the target accounts we were going behind which was a hard recur on investment.
How do you rate the interaction and interaction with ?
Workflow was always good, the team were always very answering and the project treatment tool they use, Monday.com was meticulously programned signification all was veritably pellucid.
What precisely do you attend to be the key specialty of ?
They were powerful on the strategic side, married it with good campaign creativity and made decisions based on data, signification that we saw results direct away. The team was always on-hand to support, upskill our own team, and prepare advice whenever we needed it.
What should be done better, if there are any desired improvements?
I veritably can’t ponder of anything. It’s been a big experience.
