Some details
We undertook in depth keyword research to achieve hyper-relevant local
‘on-site’ optimisation while revolutionising Wright Choice’s PPC campaigns.
The problem
Seasonality, localisation and responsivity were crucial to this client. With a limited budget, limited time and limited digital expertise, it was tough for the Wright Choice team to keep on top of SEO and PPC. With
badly performing keywords left to stagnate and a poorly optimised website with barely any localisation, it was clear Wright Choice needed to rethink their digital strategy.The Solution
By optimising the website with hyper-relevant local keywords and revolutionising Wright Choice’s PPC campaigns we won the gardening company 21 enquiries in our very first week.
We help Wright Choice react to seasonal developments by advertising for fencing and fence repairs after bad weather, and come springtime, for lawn installations to keep their advertising relevant and powerful.
We then achieved 6 qualified leads on the first day and 21 enquiries of the first week of taking over their campaigns.
