Some details
We achieved 27% more. conversions by producing a cleaner and sharper design using more obvious CTAs resulting in more traffic and better conversions.
The Problem
We realised that although the website we’d originally created for AFTT was good, it wasn’t really working anymore, it wasn’t responsive and had been built before the touch screen revolution. It was no longer user
friendly, and not conducive to mobile or laptop use. Because of its lack of adaptability and responsiveness – SEO optimisation was problematic. We felt the website needed to change so it could retain Google rankings, attract more traffic and convert more of it into sales.
The Solution
We produced a web design fully functional on all screen sizes. We implemented simpler navigation, making it easier for clients to engage with AFTT. The aim was to make it cleaner, sharper and clearer, using more obvious calls to action resulting in better conversions. And we succeeded, we measured a 27% increase in conversion from website visits. Our redesign ensured that AFTT could be found much quicker on search engines with visitors seeing a modern, and accessible company, that’s easy to reach and quick to respond
