Some details
BBC Mundo, which is Spanish for BBC World, is part of the British broadcaster’s foreign language output, providing content and programmes to millions of Spanish-speaking people around the world.
BBC Mundo wanted to create a fun-yet-educational application that would demonstrate to the Spanish-speaking market that you cannot always believe what you read.
The campaign was designed to raise awareness against
To push this point home, BBC Mundo commissioned a web application to create and share humorous fake news stories with family and friends.
The solution had to be quick and easy to use, but also create realistic output.
Geeks Ltd built a web-based application that allowed users to choose a news template and fill it with personal details and images.
Our innovative online tool included a number of AI techniques including image-processing functions. One element of the fake news page bent an image like a folded newspaper, while face recognition ensured only photos appropriate to the news stories were posted.
