Some details
As Primer’s main goal was to get as many as possible applications from entrepreneurs who want to focus on solving energy and sustainability issues, it was very important to understand this audience in greater detail.
The first step was to understand the industry they activate in, thus,
we reversed engineered the process and analyzed the data starting from industry
to markets, companies and professionals.
This research is particularly valuable for building:
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The adwords strategy
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The facebook strategy
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The content strategy
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Customer Segment Profiles