BitBay Mobile by ICEO

Some details

The task
BitBay exchange, a core BitBay Group product, is an award-winning cryptocurrency trading platform. With the general public’s interest in crypto and FinTech growing rapidly, BitBay saw an opportunity to develop a new product. A mobile cryptocurrency exchange app – a perfect fit for the crypto market.

The challenge
To satisfy the preexisting client base consisting of

… power users, while remaining approachable and beginner-friendly. As there weren’t any similar products to benchmark and improve on, we had to put extra effort into UX research and testing. In cooperation with BitBay and BitBay PRO users, as well as non-traders, we ran several A/B pretests in order to find what works best for both groups.

The extra
Although pretesting resulted in great user experience improvements, one mobile feature became an obstacle to overcome – the keyboard. While both qwerty and numeric keyboards are great at what they were designed for, they aren’t the best fit for trading. To combat this, we headhunted a talented iOS developer who assisted in creating a dedicated in-app keyboard with the following features:

• Seamless cursor manipulation
• Calculator-like C and CE functions
• On-screen keyboard lock

Since the app’s launch in late 2018, our team continues to update the product. If you’re interested in learning more, you can read our case study on Behance.