Some details
We partnered with Twitter to meet the evolving needs of professional and advanced Twitter users.
Design collaboration
We brought internal teams together through research insights and design sprints/workshops. Producing designs and innovative ideas not explored before, all of which lead to meeting the needs of professional users across Twitter products.
Research &, Strategy
Our initial discovery
phase led us into the heart of global news organisations where we interviewed and observed hundreds of journalists and marketeers. This produced the bedrock of insights that ultimately made the project a success.