Some details
Last year the phone rang with a request from the lovely people at Metro Bank. They were looking to run their first ever advertising campaign and needed the brand defining idea that would re-establish them as the original banking revolution on the High Street.
The brand defining idea focuses on what made Metro Bank the original challenger when it launched 10 years ago and what still gives them the edge
over the flurry of digital disruptors today - its people, and their second-to-none dedication to award-winning customer service.Whether it’s remembering your kids birthday, giving your dog a treat, or simply being open at 8am and on bank holidays, Metro Bank are the OGs of people-people banking. And now, Metro Bank’s people-people Banking is available in the app store, and in actual stores.