Digital Marketing Support for an E-Learning Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the marketing executive for an E-learning organisation. We fit online courses training 21st-century experiences for teenagers. These include experiences like nice pondering, entrepreneurship, and resilience, and our goal with them is to fit students for university and the workplace.
Desired goal
What challenge were you trying to address with Pearl Lemon?
Our website needed a expressive quantity of work on its SEO. I am not an expert myself, so we needed someone to step in. The head of marketing had stepped down and we hired Pearl Lemon to help us with that.
We also used to be B2C focused, selling to individualal students, but then we determined to make the shift to B2B selling to schools and institutions and we were looking for help with making that shift.
Provided solution
What particular tasks were responsible for?
Pearl Lemon helped with keyword ranking, link edifice, and general SEO. They fitd us with monthly reports on our keyword rankings and edifice on that, as well as helping us with our website health, including the metadata and things like that. In accession, they did a lot of background work to better the despatch of the website for us.
Was there a dedicated team?
I worked with four nation from Pearl Lemon. Deepak (Founder, Pearl Lemon) was our first point of touch. He was very answering and sorted things out when we needed them to. The rest of the team was veritably good and fitd advantageous weekly reports.
How did you come to work with Pearl Lemon?
I wasn’t implicated in the process of finding Pearl Lemon, but I know that the individual that hired them liked their phraseology of work and the way in which they were always trying to innovate.
How much have you invested in them?
We spent between $10,000–$25,000.
What is the terminal result of working with ?
We worked with them from June–December 2019.
Results achieved
Are there any measureable or plum results?
When it came to the link edifice activities, I believe they had a true number of links they were supposed to fit and they surely met that. Deepak sent us a summary report and we expressively betterd in our keyword rankings.
They fitd us with some Google Analytics reports on top commerce channels and the channels that worked best for us, and although I didn’t see a solid change in that, there was a rise specially when it came to keyword ranking.
How did Pearl Lemon accomplish from a project treatment standpoint?
We had a accidental relationship and it was veritably easy to talk to them. They were very good at responding, as we spoke primarily on WhatsApp and email. They had a lot of ideas for us and were good at meeting deadlines, so we accepted all the reports when we should have.
I would say that we sometimes felt a pliant bit ill-informed almost the details of what was going on. They were sending a lot of information to us, and we aren’t experts in this sort of thing so it was a lot of information to take in. They surely fitd a lot of reports, which they said they would, but it was a pliant bit too much information.
What is (from your point of view) the key factor to pay observation while intercourse with ?
I ponder if you like having a very relaxed relationship and you like working with different nation who are experts in different fields, that is what Pearl Lemon is veritably good for. They are all distant, but they are experts in whatever they do.
What aspects of their work would you like to get betterd?
Sometimes we could have done with a pliant bit more of a walkthrough as to what was going on. If you have a lot of apprehension in the area then what they are doing is probably consummate. If you don’t know anything, however, it can be excellently time consuming owing there is so much information and at a true point you have to just confide what they are doing. Generally, they were good but it would probably be more advantageous if you have more apprehension in the area.
Do you have any advice for possible clients?
Depending on how much treatment you like to give nation, it might be good to set up a more customary call with them which we didn’t do. I individualally would choose a pliant more of a structured meeting schedule, so I would say to book meetings with them to make sure you apprehend what is going on.
