About Rapier Content Marketing company in London, United Kingdom
We have the ability to see what customers really want and need and then, most importantly, the ability to deliver innovative creative approaches to act on it. This creates happier more profitable customers and consequently happy clients. We deploy our cre
Rapier has focused on understanding and communicating with Customers for the past three decades. Today we have taken all of our accumulated expertise and experience to offer a unique approach to developing an Actionable Customer Strategy and supporting you in ensuring the execution drives profitable business growth.
Founded as pioneering Direct Communications Agency
Focused on service Brands who deal with direct customers
Awarded Agency of the Year 4x over next 10 years
Agency of the Decade
Merged with Data Science / CRM Business
Launched the Customer Strategy Platform
Actionable Customer Strategy to CX amp; Marcomms execution and budget optimisation
The Rapier team is led by Jonathan Stead and John Ginn who have combined their skills and experience to offer a diverse yet integrated range of services.
Jonathan has spent the majority of his career at Rapier building it into one of the foremost Marketing Agencies in the UK. He partnered with John Ginn in 2012 to transform Rapier into its current guise with a unique combination of a Data-driven Customer Strategy Platform and new model Agency capability. Jonathan has deep expertise across all service sectors including Retail Financial Services Travel Telco amp; Utilities.
John previously lead CRM at First Direct and subsequently lead Sophron the leading Customer Strategy Consulting firm later managing its integration into CACI. In 2012 he partnered with Jonathan. John is passionate about helping Rapiers Clients extract maximum value from their First Party Data and the rapid deployment of data-led Actionable Customer Strategy. John has two decades of experience working at the highest level within Telcos Retailers and Financial Services.
We work hard to understand our clients challenges and business needs to responsibly deliver on each projects objectives. We lead the process tailor the work accordingly and seek guidance where necessary.
The success of our approach is built on three key principles:
Collaborative consulting with internal marketing and analytics teams partnering agencies and existing marketing technology providers to:
By using an 80% pre-built state-of-the-art analytical data model were able to deliver insights quickly while significantly reducing build costs. Equally the 20% tailoring for each client allows us to focus on priority insights and maximise application for stakeholders.
We operationalise our Platform so that value can be extracted quickly. This includes an accessible interactive dashboard for marketing teams their colleagues and Partners as well as access to all the granular Customer data with supporting documents for client ownership and further analysis.
if youd like to enquire about working with our team please reach out to [email protected]
If youre interested in joining our team please reach out to [email protected]
Aviation House 125 Kingsway London WC2B 6NH UK
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics ads other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
We significantly impact customer retention and value, which in turn leads to increasing profits, share price and business value.
