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Some details
To keep up with the fast-paced technology and enhance their digital offering, Sony Mobile required Xperia Zone, their trade engagement portal for UK &, EIRE, to be rebuilt in HTML5 for mobile optimisation. Additionally, the site needed an overall design refresh to bring it in line with Sony',s new brand guidelines.
The main challenge was delivering the project in just three months, complete with front-end
content and a fully functional back-end system for measurement and reporting.
The new Xperia Zone launched with over 6,500 active users and mobile audience for the site has doubled, from 27% of the total visiting audience to 51%. Both the client and users have praised the new Xperia Zone for its premium look and feel, streamlined registration process and intuitive site navigation.