SEO Campaign for Warehouse Solutions Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I’m the marketing director for the SEC Group. The organisation specializes in complete warehouse solutions and commercial inside fit-out for little and medium-sized companies nationwide. I’m responsible for our complete marketing, which is closely linked to the age of sales opportunities.
Desired goal
What issue was the provider supposed to deal with?
Red Hot Penny?We hired them to act as our online digital agency and engender sales opportunities via the website through SEO exclusively rather than PPC and collective media advertising. We had plateaued with our existing agency and needed Red Hot Penny to help grow specific key accomplishment indicators including fundamental website visits and sales opportunities, specially for our inside fit-out division: SEC Interiors.
What were your objectives for this project?
Our goal for the project is to engender sales opportunities for the SEC Interiors and SEC Storage divisions. We understood the relationship between fundamental visitors, conrenderings, and inquiries, and need to fix that not only our SEO is accomplishing properly but that there’s also efficient click rate optimization and usability.
Provided solution
What were the reasons for choosing Red Hot Penny?
We establish Red Hot Penny behind they presented at a Figaro Digital occurrence in London. Following a choice and shortlisting process that included other vendors, Red Hot Penny offered the best value and most wide offer. Their cost was also resembling to what we had with our existing SEO agency, which represented minimal risk and additional investment.
Describe the project in detail.
We began with separate meetings—both face-to-face and distant—to determine the full aim and the issues the website was facing. This formed the establishations of the project and its liberateables. Regular quarterly reviews fix that the campaign is on track. We work with Red Hot Penny on strategy, with our in-house team carrying out website changes and full while theirs carries our all technical modifications.
Were there any dedicated directors or teams that you worked with?
We have an account/project director, but our main touch was with an SEO executive, who we’d be in touch with on a daily/weekly basis.
Results achieved
Can you share any statistics or metrics that converse to the condition of their work and contact of the engagement?
Our SEO metrics have increased considerably in provisions of ranking positions, impressions, and click-through. Our fundamental sole visitors have also increased. While we last to see challenges with conrenderings, Red Hot Penny is assisting with click-rate optimization and improving the UX.
How did the Red Hot Penny accomplish from a project treatment standpoint?
Project treatment has been excellent. I very much esteem their SEO executive that works on our account daily.
What impresses you almost the Red Hot Penny?
Red Hot Penny has important resources and apprehension, offering a well-inclined labor that’s suitable for littleer companies as well as larger blue-chip companies.
What should be done better, if there are any desired improvements?
Red Hot Penny could work on ensuring the achievement of their strategies by taking more ownership for moving the work advanced when the SEC Group doesn’t liberate on specific tasks.
