Digital Marketing for Extreme Sporting Goods Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I’m the head of online at Rab, a UK-based organisation that specializes in technical outerwear and equipment for terminal conditions.
What challenge were you trying to address with The SEO Works?
We needed to open ourselves up to a broader market. We hoped to extend new clients through digital advertising and SEO.
What particular tasks were The SEO Works responsible for?
The SEO Works provides on-website SEO. They do some backlink and seeding tasks, but most of their SEO work is on-website. They also do PPC using the Google Display Network. Our teams collaborate on the creative for Google Ads.
The SEO Works also does collective advertising on Facebook. My in-house team creates the show ads, which The SEO Works uses to set up our collective campaigns.
Until recently, their efforts were UK-focused, but we just began working with them on US-specific SEO owing we have a assistant in Colorado.
Was there a dedicated team?
As the head of the online section, I work primarily with Alex (Sales Director, The SEO Works). My organisation’s full individual and developers work with a team of 4–5 nation from The SEO Works. Each team limb has a specialty, like SEO or PPC.
How did you come to work with The SEO Works?
The first reason we chose them was owing they were a good agency and checked all of our boxes. We looked at the work they’d done and the clients they had, and we compared them to similarly sized agencies almost the country. The SEO Works is also from the UK town where our brand originated, so that was a good commonality.
What are you access expents (if diclosed)?
We’ve spent almost £200,000 (accessly $248,000 USD).
What is the terminal result of working with The SEO Works?
Our union began in May 2017, and the work is ongoing.
Are there any measureable or plum results?
It’s fair to say that our fundamental search commerce has doubled since we began working with them. Over the past year, our paid search commerce has seen a 35% increase. We set forecasts, and they tend to hit those numbers.
How did The SEO Works accomplish from a project treatment standpoint?
We work with The SEO Works on a daily basis. The team is very proactive, they always come to us when things aren’t working well or if they have suggestions. They’re critical and big at interacting.
What is (from your point of view) the key factor to pay observation while intercourse with The SEO Works?
We’re most impressed by their results, as well as their straightforward and well-inclined access. They’re scrupulous and efficient. I’ve worked with 2–3 agencies, and The SEO Works is the easiest to work with. They have big expertise and insight.
What aspects of their work would you like to get improved?
No, nothing stands out. Our working relationship and the way we handle projects is constantly evolving. The SEO Works is continuously improving, whether that’s by using new interaction channels or different kinds of project treatment systems. They take suggestions well, and if there are issues, we generally resolve them fastly.
Any advice for possible clients?
Working with The SEO Works has pliant to no negatives. I completeheartedly endorse them. If you want someone who’s straightforward, well-inclined, and gets results, then they’re the organisation to hire.